Over the Top (OTT) platforms are online content streaming services that offer video, audio, and other media content over the internet. Some of the popular OTT platforms offering Online Streaming Videos (OSVs) include Netflix, Amazon Prime Video, Disney Hotstar, Hulu and many more.
Mobile Virtual Network Operators (MVNOs), on the other hand, are mobile virtual network operators that offer mobile services to customers without owning their own network infrastructure.
In some cases, MVNOs may partner with OTT platforms to offer bundled services that include both mobile connectivity and access to OTT content. For example, some MVNOs may offer a subscription to Netflix, Amazon Prime Video, or Disney Hotstar as part of their mobile service plans.
OTT MVNOs (Over-The-Top Mobile Virtual Network Operators) are Mobile Virtual Network Operators that provide mobile connectivity services to customers while also offering access to OTT (Over-The-Top) content such as streaming video, music, and other media services. They have control over mobile SLAs like latency resulting in negligible buffering and enhanced mobile broadband speeds due to direct agreements with the Mobile Network Operator (MNO) or Mobile Virtual Network Aggregator (MVNA).
With 5G SA and network slicing, MNOs can offer MVNOs latencies and speed SLAs based on their use case which will help MVNOs who are OTTs themselves or focus on OTT segment
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Features of OTT MVNOs
Bundled Services: OTT MVNOs typically offer bundled services that include both mobile connectivity and access to OTT content. Customers can subscribe to a single plan that provides both services, which can be more convenient and cost-effective than subscribing to separate plans.
OTT Content: OTT MVNOs offer access to popular OTT content such as Netflix, Amazon Prime Video, Hulu, and more. Customers can stream their favorite movies, TV shows, music, and other media content directly to their mobile devices.
Customized Plans: OTT MVNOs often offer customized plans that allow customers to choose the type and amount of mobile data, voice minutes and OTT content they need. Customers can select a plan that fits their individual needs and preferences.
Affordable Pricing: OTT MVNOs typically offer competitive pricing for their plans, which can be more affordable than traditional mobile carriers. Customers can save money while still enjoying access to high-quality mobile connectivity and OTT content.
Flexible Contracts: OTT MVNOs usually offer flexible contract options, including month-to-month plans or prepaid plans that allow customers to pay only for the services they need. Customers can avoid long-term contracts and enjoy the freedom to switch plans as their needs change.
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Solutions for OTT MVNOs
There are several solutions available for OTT MVNOs that can help these companies provide mobile connectivity and OTT content services to their customers. Some of these solutions include:
Content Delivery Networks (CDNs): CDNs are networks of servers that can help OTT MVNOs deliver media content quickly and reliably to customers. CDNs can cache and distribute content to customers based on their geographic location, which can help reduce latency and improve the overall customer experience.
Subscription Management Systems: Subscription management systems can help OTT MVNOs manage the subscriptions and payments of their customers. These systems can automate billing, invoicing, and payment processing, which can help reduce the administrative burden on MVNOs.
Customer Relationship Management (CRM) Systems: CRM systems can help OTT MVNOs manage their interactions with customers, including customer service requests, marketing campaigns, and sales leads. These systems can help MVNOs improve customer engagement and loyalty.
Analytics Platforms: Analytics platforms can help OTT MVNOs analyze customer behavior and preferences. These platforms can provide insights into how customers use their mobile and OTT services, which can help MVNOs optimize their service offerings and improve customer retention.
Security Solutions: Security solutions can help OTT MVNOs protect their customers’ data and prevent unauthorized access to their networks. These solutions can include firewalls, intrusion detection systems, and encryption technologies.
Overall, these solutions can help OTT MVNOs provide high-quality mobile and OTT services to their customers while optimizing their operations and improving customer engagement. By leveraging these solutions, OTT MVNOs can differentiate themselves from traditional mobile carriers and deliver a superior customer experience.Â
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Gaming OTT MVNOs
OTTs can offer gaming as well and Gaming OTTs can float their own MVNO or take services from an gaming OTT focused MVNO .
Gaming OTT MVNOs bundle gaming services with mobile connectivity plans, giving users the ability to play games while using their mobile data.
A gaming OTT MVNO allows users to access and play mobile games on their devices with ultra-low latency which is required for multi-user gaming and high speed.  Again 5G is suited for ultra-low latency and enhanced mobile broadband which will also encourage Gaming OTTs to take MVNO route to retain control over their user experience  as they can negotiate SLAs for latency and mobile broadband speed with the MNOs or MVNAs.
Access to Popular Mobile Games: OTT MVNO gaming services typically provide access to popular mobile games such as Fortnite, PUBG, and Clash of Clans. Users can download and play these games on their devices without having to worry about using up their mobile data or play online with suitable data plans.
In-Game Purchases: Many mobile games offer in-game purchases such as virtual currency, items, and upgrades. OTT MVNO gaming services typically enable users to make these purchases using their mobile accounts, making it easy and convenient to buy in-game items.
Multiplayer Gaming: Many mobile games offer multi-player options that allow users to play with other players around the world. OTT MVNO gaming services typically provide the high-speed connectivity needed to support multiplayer gaming, ensuring a smooth and responsive gaming experience. As mentioned earlier, the emergence of 5G with ultra-low latency and enhanced mobile broadband will catalyse OTT MVNO gaming.
Game Streaming: Some OTT MVNO gaming services offer game streaming, which enables users to stream live gameplay footage from popular games. This can be a great way for users to learn new strategies, follow their favorite players, and stay up-to-date with the latest trends in mobile gaming.
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MVNOs that offer support for OTT platforms
A leading American MVNO offers a plan which includes bundled access to music streaming services.
Another US MVNO offers a plan which includes access to an OTT platform, as well as other perks like free shipping, music streaming, and photo storage.
MVNOs in the US also offer plans which offer combo access bundled access to both a popular Online Streaming Video channel as well as a popular music streaming service.
Another US MVNO offers a plan which includes access to several popular video streaming services.
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Conclusion
Over-The-Top Mobile Virtual Network Operators (OTT MVNOs) are transforming the mobile connectivity and entertainment landscape by offering a range of services and features that differentiate them from traditional mobile carriers. By bundling mobile connectivity with Over-The-Top (OTT) content services such as video streaming, music streaming, and gaming, OTT MVNOs are providing a superior customer experience and driving innovation in the mobile industry. By leveraging cloud-based technologies, these MVNOs can quickly launch new services and scale their operations to meet changing customer demands. Overall, OTT MVNOs are an exciting and growing segment of the mobile industry, offering innovative services and features that are transforming the way we connect and consume entertainment on our mobile devices. As the market continues to evolve, we can expect to see more OTT MVNOs emerge and continue to drive innovation and competition in the industry.