From Fans to Customers: How Sports Clubs Can Enhance Revenue Streams by Becoming An MVNO

Revenue generation is one of the most important target of any entity formed and sports clubs are of no exception. With the world moving towards a fitter tomorrow, engagement in sports is at a steady increase. Hence, we are starting this blog with a simple example of a football club that struggled to maintain its financial stability and the solution to its woes. To put forth the point that becoming an MVNO is not pivoting from the original idea of enabling a sports community, but as an additional effort to help sustain it.

The example is of a sports club, where despite having a loyal fan base and a talented team, limited revenue sources were making it a struggle to provide for the players and keep up with the competition. That was until they discovered the power of MVNOs.

For those unfamiliar with the term, MVNO means Mobile Virtual Network Operator, a company that offers mobile services to customers without owning the underlying telecom infrastructure. Instead, it leases network capacity from an existing mobile network operator (MNO) and then sells services under its own brand.

Coming back to the football club, they opted to become an MVNO by partnering with an MVNO enabler. By doing so, they were able to just sit and watch how the MVNO enabler helped set up the sport club’s MVNO operations, tied up with service provider, helped with marketing, designed bundles to offer their fans exclusive mobile services, such as data plans, SMS alerts, and even custom-branded SIM cards.

Through this approach, the club was able to deepen its relationship with fans, generating more revenue whilst enhancing the fan experience. The club’s MVNO service proved to be a massive hit, and they quickly gained a reputation as one of the most innovative football clubs around.

This success story is just one example of how becoming an MVNO can benefit sports clubs. By leveraging the power of telecom networks, clubs can reach their fans in new and exciting ways, providing them with unique and personalized services.

There are many MVNO types, however, in all MVNOs, mobile services are resold under the company’s own brand. The MVNO does not own its own network infrastructure but instead partners with a mobile network operator (MNO) to use its network. Hence, MVNO meaning Mobile Virtual Network Operator’s definition of business cannot just be limited to helping people communicate at a fraction of a cost, but also financially help sports clubs and communities thrive worldwide.

Benefits of Launching a Sports Club MVNO

The benefits of launching an MVNO are numerous, but some of the most significant benefits for clubs include:

• Ensure increased fan engagement by providing mobile services to fans, clubs can create a more personalized experience and deepen their relationships with supporters. For example, clubs could offer exclusive content or special promotions to fans through their MVNOs.
• Add new revenue streams in addition to the revenue generated from mobile services. Clubs can also sell additional products and services to customers through their MVNOs, such as merchandise or tickets to games.
• Enhance brand visibility by creating new touch points with fans. A self-owned MVNO can help clubs to stand out from competitors and reinforce their brand values.
• Create football and soccer clubs valuable data insights into their fans’ behavior and preferences. This data can help clubs to make more informed decisions about marketing and engagement strategies, as well as identify new revenue opportunities.

Use Cases for Football and Soccer Club MVNOs

There are many use cases for football and soccer club MVNOs in particular, some of which include:

1. Matchday Services: Provide a range of matchday services to fans, such as live score updates, team news, and video highlights. These services could be offered exclusively to MVNO customers, helping to incentivize fans to sign up.
2. Club Merchandise: Sell merchandise to fans, including replica kits, scarves, and other fan gear. By bundling mobile services with merchandise, clubs could offer fans a more comprehensive and personalized experience.
3. Travel Services: Many football and soccer fans travel to attend games. Clubs with their own MVNO could provide tailored travel services such as ticket booking, hotel reservations, and transportation arrangements. By offering these services through their MVNOs, clubs could make it easier and more convenient for fans to attend games.
4. Fan Engagement: Clubs could also use their MVNOs to engage with fans in new ways, such as offering social media integration, fan forums, and other interactive features. By providing these services through their MVNOs, clubs could deepen their relationships with fans and build a more engaged and loyal fan base.

Partnering with an MVNO Enabler like Plintron

Launching an MVNO can be a complex process, requiring expertise in a variety of areas including telecom, marketing, and customer service. That’s where an MVNO enabler like Plintron can be a valuable partner for football and soccer clubs.

Plintron is a global leader in MVNO enablement, providing end-to-end solutions for businesses looking to launch their own mobile networks. With operations in over 31 countries, Plintron has the expertise and resources to help football and soccer or any sports clubs navigate the complex world of telecom and launch successful MVNOs. It also has a successful array of Football club MVNOs as customers

Some of the key services offered by Plintron include:

1. Network Integration: Plintron can help football and soccer clubs to integrate their MVNOs with a mobile network operator, ensuring seamless connectivity for their customers.
2. Billing and Customer Care: Plintron can handle all aspects of billing and customer care, freeing up clubs to focus on other aspects of their business.
3. Value-Added Services: Plintron can help football and soccer clubs to develop and deploy value-added services that differentiate their MVNOs from competitors, such as mobile apps, content portals, and loyalty programs.
4. Marketing and Promotion: Plintron can also help clubs to promote their MVNOs through targeted marketing campaigns, social media outreach, and other channels.

By partnering with an MVNO enabler like Plintron, clubs can minimize risk, reduce time-to-market, and focus on what they do best: engaging with fans and building their brands.

Conclusion

In today’s fast-paced world, sports clubs have a unique opportunity to leverage MVNO technology to connect with fans, generate new revenue streams, and enhance their brands. Partnering with an MVNO enabler like Plintron can help football and soccer clubs to navigate the complex world of telecom and launch successful MVNOs. With Plintron’s expertise and resources, clubs can focus on building their brands and engaging with fans, while leaving the technical details to the experts.

Overall, launching an MVNO can be a powerful tool for sports clubs looking to stay ahead of the game in an increasingly competitive industry. By taking advantage of this technology, clubs can create new opportunities for revenue and fan engagement, while strengthening their brand and building more loyal fan bases.