As a fixed-line or cable service provider, have you ever considered starting your own Mobile Virtual Network Operator (MVNO)? If not, you’re missing out on a great opportunity to increase your profit margins and expand your customer base. An MVNO company offers mobile phone services but does not need to own the infrastructure necessary to provide them. Instead, it leases network capacity from existing mobile network operators (MNOs) and offers its own services to customers.
In recent years, MVNOs have become increasingly popular due to their low startup costs and flexibility. As a fixed-line or cable service provider, you already have the infrastructure in place to offer mobile services, which means you can launch your MVNO quickly and cost-effectively with the right MVNA enabler.
The Benefits of Starting an MVNO for a fixed line/cable service provider
Launching an MVNO can be a game-changer for fixed-line and cable service providers. With the telecommunications market growing more competitive, this provides a unique opportunity for providers to differentiate themselves from their competitors by offering their customers a complete package of mobile services. An MVNO also provides the chance for providers to establish a direct connection with their customers, strengthen their brand and create a loyal customer base.
By starting their MVNO, service providers can offer competitive pricing and tailor-made plans that meet their customers’ needs. For example, an MVNO operated by a fixed-line service provider can offer discounted packages that combine fixed-line and mobile services. This is a significant advantage as it enables the provider to retain its customers by providing them with a more comprehensive suite of services.
Some significant advantages:
Additional source of revenue
Establishing an MVNO can provide a fixed-line or cable service provider with an additional source of revenue. By offering mobile services, they can generate revenue from a new source and diversify their income. This can be particularly beneficial in the highly competitive telecommunications market.
Attract new customers
An MVNO can help a fixed-line or cable service provider attract new customers. By offering mobile services, they can reach a wider audience and offer a bundled package that includes mobile, fixed and cable services. This can be an attractive proposition for customers looking for a one-stop shop for their telecommunications needs.
Improve customer loyalty
By offering a comprehensive telecommunications package, a fixed-line or cable service provider can improve customer loyalty. Customers are more likely to stay with a provider that offers them all the services they need. By offering mobile services, a fixed-line or cable provider can offer customers a complete package that meets all their telecommunications needs.
Control over the customer experience
When a fixed-line or cable service provider sets up its own MVNO, it has control over the customer experience. This means that it can offer its customers a seamless experience for all its services. They can also tailor their mobile services to the specific needs of their customers.
Better control over pricing
Setting up an MVNO can give a fixed-line or cable service provider greater control over pricing. By offering mobile services as part of a bundled package, they can offer discounts and incentives to their customers. This can help them compete with other providers in the market and attract new customers.
Partnering with an Experienced MVNO Enabler
While the idea of launching an MVNO is an attractive one, the process of setting one up can be daunting. This is where partnering with an experienced MVNO enabler such as Plintron comes in. With years of experience in the industry, Plintron offers a comprehensive set of services that includes everything from technical support to marketing and customer service.
Easy to set up: Plintron offers a turnkey solution that makes it easy to set up your own MVNO – it provides end-to-end services, including network infrastructure, customer support and more.
Cost-effective: Plintron offers cost-effective solutions that allow fixed or cable service providers to launch their MVNO without significant capital expenditure or ongoing maintenance costs. This can help providers achieve sustainable long-term growth and profitability.
Scalability: Plintron’s services are scalable, meaning you can easily expand your business as your customer base grows.
Flexibility: With Plintron, you can also tailor your services to specific demographics or niches, such as international travelers, budget-conscious consumers, or business professionals. This flexibility can help you stand out in a crowded market and attract a loyal customer base.
Expertise: Plintron has been around for over 14 years and has extensive experience in the mobile industry. This means that fixed or cable service providers can leverage Plintron’s knowledge and experience to ensure their MVNO is successful and competitive in the marketplace.
Global reach: Plintron’s services are available in 31+ countries, giving you the opportunity to launch your MVNO in multiple markets.
One bill for all services: By partnering with Plintron, fixed or cable service providers can offer a single bill for all their services, including mobile, fixed and cable. This can simplify the billing process for customers and improve the overall customer experience.
Some quick MVNO FAQs
Q. What is an MVNO?
A. An MVNO is a virtual mobile network operator. It leases network capacity from incumbent mobile network operators and offers its own mobile services to customers under its own name.
Q. Can fixed-line and cable service providers set up their own MVNO?
A. Yes, fixed and cable service providers can set up their own MVNO. This can provide them with an additional revenue stream, help them attract new customers and improve customer retention.
Q. What are the benefits of setting up an MVNO?
A. Setting up an MVNO can give a fixed line or cable service provider an additional source of revenue, help them attract new customers and improve customer loyalty. It also gives them better control over pricing and customer
Q. Is it difficult to set up an MVNO?
A. Starting an MVNO can be a complex process, but with the MVNO enabler & the right plan, it can be done successfully.
Q. Can an MVNO provide the same level of service as an incumbent mobile operator?
A. Yes, an MVNO can offer the same level of service as an incumbent mobile network operator because it leases network capacity from them. The difference is in the branding and pricing strategy.
Conclusion
In conclusion, fixed-line and cable service providers have a unique opportunity to expand their offerings and tap into the growing mobile market by starting their own MVNOs. By doing so, they can offer their customers a more comprehensive suite of services, build brand loyalty, and increase revenue streams. However, starting an MVNO can be a daunting task, which is why partnering with a reliable and experienced MVNO enabler like Plintron can make all the difference. With Plintron’s end-to-end MVNA solution for MVNOs, fixed-line and cable service providers can launch their own mobile offerings quickly and cost-effectively. Plintron provides everything from network integration to customer support, enabling providers to focus on their core business and leave the technical details to the experts. Additionally, Plintron’s global reach and partnerships with leading mobile operators ensure that providers can offer competitive rates and coverage to their customers.