As an ecommerce company, you’re always looking for new ways to expand your business and reach a larger audience. One option you may not have considered is becoming a Mobile Virtual Network Operator (MVNO). In this blog post, we’ll explore what an MVNO is, the benefits of becoming one, and how it can help your ecommerce company grow.
What is an MVNO?
A Mobile Virtual Network Operator is a company that provides wireless communication services to customers without owning the network infrastructure. Instead, an MVNO buys wholesale access to a network owned by another company, typically a major Mobile Network Operator .For example, an MVNO might offer a data-only plan or a prepaid plan with no contract. An MVNO can also brand its services with its own logos and marketing, even though it’s using another company’s network.
Market Overview of MVNOs
Growing demand for communication-based services with better network facilities is driving the global mobile virtual network operator (MVNO) market. Digital services, such as cloud-based solutions, machine-to-machine (M2M) transactions, mobile money, and other online applications, further increase the need for improved connectivity.
It is not only the right time, but also the right phase in development of the market to get into becoming an MVNO, irrespective of industry. Seeing from a sky-high view, with rise in population, reach of internet in remote areas and affordable mobile devices, the market will be ever growing. Apart from the benefit of an ever growing market, there are other tangible and intangible benefits to becoming an MVNO as an Ecommerce entity, let’s look at them moving forward.
Benefits of Becoming an MVNO
Now that we know what an MVNO is and the market trends, let’s explore the unique benefits of becoming one for an ecommerce company.
Explore other Global Markets: E-commerce companies can partner with telecom operators in different regions to establish a global presence without the need for heavy infrastructure investments. As an MVNO, they can leverage existing networks and offer services in multiple countries. This will result in increased revenue streams and the ability to tap into new markets and reach new customers.
Access to Customer Database: By analyzing data from MVNO operations, e-commerce companies can gain insights into customer behavior and preferences. These insights can be used to improve product offerings and marketing strategies, resulting in increased customer satisfaction and retention.
Innovation in Technology: E-commerce companies as an MVNO can leverage advanced technology such as 5G networks and edge computing to offer innovative and cutting-edge services to customers. This can result in a competitive advantage and differentiation in the market.
Branch out Revenue Streams: By becoming an MVNO, e-commerce companies are able to diversify their revenue streams beyond traditional product sales. By offering telecom services, companies can generate recurring revenue streams and reduce reliance on one-off purchases. This can result in a more stable and predictable business model.
Increase Savings: By buying wholesale access to a network, MVNOs can negotiate better pricing deals than they would be able to give, if they were building their own network infrastructure.
Short Summary-How to Become an MVNO
Now that we’ve explored the benefits of becoming an MVNO, let’s discuss how ecommerce companies can become one. Presented here are the 4 most important steps:
- Choose a Mobile Network Operator or an MVNA
The first step in becoming an MVNO is choosing a network operator to partner with in your country. Ecommerce companies must research each carrier’s network coverage, pricing, and wholesale options before making a decision. Alternatively you can tie up with a Mobile Virtual Network Aggregator ( MVNA) who will provide you with wholesale airtime contacts
- Build a Business Plan
Next, ecommerce companies need to build a business plan for their MVNO. This plan should include pricing, marketing, and customer service strategies, as well as financial projections.
- Partner with an MVNE or MVNA
To actually launch an MVNO, ecommerce companies typically need to partner with a Mobile Virtual Network Aggregator (MVNE) or an MVNA . An MVNE is a company that provides the infrastructure and technology needed to launch an MVNO. This includes things like provisioning, billing systems, and customer support. An MVNA will provide everything an MVNE does and in addition provide wholesale airtime, white labelled SIM cards and roaming contracts
- Launch the MVNO
Once an ecommerce company has partnered with an MVNA, they can launch their MVNO. This typically involves marketing the new service to customers and providing support to ensure a smooth transition.
Wrapping up
Choosing the right Mobile Virtual Network Aggregator (MVNA) is crucial for a successful launch and long-term success.
Plintron is an industry-leading MVNE/A with a proven track record of helping companies launch and operate their own mobile services in 31 countries around the world and counting. With Plintron’s MVNA solution , ecommerce companies can benefit from the all-rounder approach where the platform features and services are built to support the trajectory from cradle to growth. With regular technology updates, including SIM card provisioning, billing systems, marketing, and customer support, Plintron proves to be a one-stop shop to be chosen as an MVNA partner.
In addition, Plintron offers advanced customizable solutions that can be tailored to fit the unique needs of every ecommerce company. This means that companies can launch their MVNO with confidence, knowing that they have a partner who understands their business. Choosing Plintron’s MVNA solution is the best course of action for ecommerce businesses looking to become MVNOs.